A-Radio 103.8 FM

commercials / corporate
BRIEF

A-RADIO 103.8fm is the newest radio channel in town, playing the most popular Mandarin, English & Indonesia hits. The brief was to make an introductory video for their launch.

OUTCOME

We decided to play with the Bokeh idea for a nostalgic feel. The outcome of the video is based on the thought that ‘Music is an escape. Every person has their favorite song. Every song evoke certain memories.’